Online Workshop: Big ambition, tight budget! Marketing, Branding & PR for Start-ups (GERMAN, currently overbooked!)
Start-ups are usually characterised by innovation – yet, the smartest innovation, the best business model or the most courageous vision are of no use if the target group does not know about it. How do you position your business or idea as a founder?
The course instructor, Peter Goeke is a serial entrepreneur and an experienced content manager. He understands how difficult it can be for start-ups wanting to get their message out there, build their brand, or win financial backing.
- Branding: minimal viable brand, mission and vision statements Tuesday, January 12, 2021, 1:30 pm – 5: 30 pm Branding
- Entrepreneurial Marketing: content development and marketing strategy Tuesday, January 19, 2021, 1:30 pm – 5: 30 pm Entrepreneurial Marketing
- Public Relations: Fundamentals of PR, delimitation to marketing, writing press releases Tuesday, January 26, 2021, 1:30 pm – 5: 30 pm Public Relations
Input lectures will alternate with active group work and structured discussions this will ensure that the sessions remain interesting and varied for all participants.
Please note that the registration for this course has been closed!
About the instructor
Hi, my name is Peter, co-founder of the influencer tech start-up VIMATO and start-up coach at Digital Hub Bonn. In the past, I used to develop advertising campaigns for brands like Mercedes-Benz, Google and Adidas. Today, I develop business ideas. After my MBA at WHU, I went through the entire entrepreneurial journey with VIMATO. From idea generation and prototyping, product launch and customer acquisition to financing rounds and exit options. I am currently in the process of founding a deep skill digital venture.
Seminar: Entrepreneurial Finance
As of April 2021, details will follow soon