Current Events and Workshops
Block seminar: Entrepreneurial Finance: Summer Semester 2021
Founding a start-up is a huge opportunity for many people interested in founding a company, but it is also associated with many challenges: The right handling in a dynamic environment is of great importance, since products should be brought to market maturity in a short time and also customers have to be won despite enormous competitive pressure.
Financing must also be secured in a new company so that viable, efficient and transparent structures can be established. It is therefore particularly important for young founders to be educated about the financial function from the start-up's point of view.
Entrepreneurial Finance
This course offers a good introduction to the topic:
What are the strategic goals of entrepreneurial finance in a start-up? How do the commercial core processes and planning and controlling structures work in the company? How do I set up my business and finance plan? What forms of financing are available to me as a start-up?
These central questions will be answered in a practical and understandable way during the course of the semester. In addition to the content basics, participants will be encouraged to become active themselves and develop a business and financial plan using the example of a software company.
These and many other exciting impulses around the topic of Entrepreneurial Finance will be presented to the participants in four block events, each from 9:00 am to 1:30 pm:
- Fri. 28.05.2021: Definition, goals and design areas of the finance function in the start-up
- Fri. 11.06.2021: Structuring the core commercial processes
- Fri. 25.06.2021: Development of business and financial planning using the example of a software company
- Fri. 02.07.2021: Financing instruments for start-ups
Interested H-BRS students (bachelor's and master's) from any science, engineering, or business discipline can register for the course for the summer 2021 semester at the following LEA link:
Further information about the course
Duration: 1 semester
Credit points: 2 ECTS
Target group: All students from technical natural science and economics departments
Responsible for the module: Dr. Björn Momsen, external lecturer; Prof. Dr. Klaus Deimel, CENTIM
Past workshops of CENTIM
here you find an overview of past workshops and courses of CENTIM
Marketing, Branding & PR for Start-ups
Start-ups are usually characterised by innovation – yet, the smartest innovation, the best business model or the most courageous vision are of no use if the target group does not know about it. How do you position your business or idea as a founder?
The course instructor, Peter Goeke is a serial entrepreneur and an experienced content manager. He understands how difficult it can be for start-ups wanting to get their message out there, build their brand, or win financial backing.
Content
- Branding: minimal viable brand, mission and vision statements Tuesday, January 12, 2021, 1:30 pm – 5: 30 pm Branding
- Entrepreneurial Marketing: content development and marketing strategy Tuesday, January 19, 2021, 1:30 pm – 5: 30 pm Entrepreneurial Marketing
- Public Relations: Fundamentals of PR, delimitation to marketing, writing press releases Tuesday, January 26, 2021, 1:30 pm – 5: 30 pm Public Relations
Methodology
Input lectures will alternate with active group work and structured discussions this will ensure that the sessions remain interesting and varied for all participants.
About the instructor
Peter Goeke is an experienced founder of the influencer tech start-up VIMATO, copywriter, creative director and start-up coach at Digital Hub Bonn. In the past, he developed advertising campaigns for brands like Mercedes-Benz, Google and Adidas. Today, he develops business ideas. After his MBA at WHU, Peter went through the entire process of building a company with VIMATO. From idea generation and prototyping, product launch and customer acquisition to financing rounds and exit options. He is currently building a digital venture with Deep Skill.
