Current Events and Workshops

At CENTIM, SUPRA "Start-up Programme Rheinbach Augustin" has been established to improve the entrepreneurial ecosystem at H-BRS and in the entire region. We offer a rich portfolio events, opportunities for financial support and collaboration. On this site, we will share updates on our upcoming events and opportunities.

Ankündigung dreiteiliger Workshop Marketing für start-ups peter goeke centim — CENTIM's courses provide opportunities to build professional expertise (Graphik: SUPRA/CENTIM)

Online Workshop: Big ambition, tight budget! Marketing, Branding & PR for Start-ups (GERMAN, currently overbooked!)

Start-ups are usually characterised by innovation – yet, the smartest innovation, the best business model or the most courageous vision are of no use if the target group does not know about it. How do you position your business or idea as a founder?

The course instructor, Peter Goeke is a serial entrepreneur and an experienced content manager. He understands how difficult it can be for start-ups wanting to get their message out there, build their brand, or win financial backing.

Content

Branding: minimal viable brand, mission and vision statements Tuesday, January 12, 2021, 1:30 pm – 5: 30 pm Branding

Entrepreneurial Marketing: content development and marketing strategy Tuesday, January 19, 2021, 1:30 pm – 5: 30 pm Entrepreneurial Marketing

Public Relations: Fundamentals of PR, delimitation to marketing, writing press releases Tuesday, January 26, 2021, 1:30 pm – 5: 30 pm Public Relations

Methodology

Input lectures will alternate with active group work and structured discussions this will ensure that the sessions remain interesting and varied for all participants.

Please note that the registration for this course has been closed!

Lehrbeauftragter Peter Goeke Marketing und PR für Start-ups — Peter is an experienced content manager and serial entrepreneuer (photo: private)

About the instructor

Hi, my name is Peter, co-founder of the influencer tech start-up VIMATO and start-up coach at Digital Hub Bonn. In the past, I used to develop advertising campaigns for brands like Mercedes-Benz, Google and Adidas. Today, I develop business ideas. After my MBA at WHU, I went through the entire entrepreneurial journey with VIMATO. From idea generation and prototyping, product launch and customer acquisition to financing rounds and exit options. I am currently in the process of founding a deep skill digital venture.