Business Model Development

Your founding idea is the starting signal for your start-up! On the further way, many other factors come into play: From motivation to the development of the business model, you will find an overview of the most important building blocks for a successful start-up. Then nothing will stand in the way of your start.

Before you start

What do you need to build your own start-up? Take a look at the following points to know what's important in your startup.

1. Right motivation

Find out why you would like to start your own start-up. What makes you an entrepreneur? In our Entrepreneur Check you can find out which characteristics you should have.

2. Meaningful idea

What problem does your idea solve? In order to create targeted added value, we help you evaluate your idea in the start-up consultation and check together whether your idea addresses a customer need.

3. Viable business model

Developing a business model can be challenging and there are many factors you need to consider. Below you will find a first introduction to the topic. We also help you to understand and apply the factors of your business model in our start-up consulting.

4. Strong team

A start-up requires a lot of different expertise: that's why it's often helpful to form a team. This way you are well positioned in all areas. You can search for suitable co-founders in the Stellenwerk section "Who is co-founding".

5. Support 

Especially with a start-up project, feedback is enormously important. Therefore, get support and feedback early on. We will help you with advice and, if necessary, refer you to our network partners.

Illustration zum Thema Business, Analysechart, Geld, Lupe und Taschenrechner

What is a business model?

  • A business model gives you an overview of the key factors and workings of your business and helps you structure your idea in a meaningful way.
  • Your business model also gives you an overview of how you want to make money and what your target group looks like.
  • Therefore, the first step is to find out which factors play an important role in the development of a business model and what significance these factors have.



What factors are important for the development of a business model?

By factors, we mean basic considerations about you as an entrepreneur and about your start-up: What makes you special, what is the goal of your start-up, and what are your unique selling points?

These points provide a rough framework for developing a business model.

  • Motivation/vision: Why do you want to start up?
  • Competencies: What competencies do you or does your team have?
  • Start-up idea: Which customer need does your idea address?
  • Target group: Who is interested in your product or service? To whom do you want to address your offer?
  • Market and positioning: How attractive is the market? What competition is there in the market? How do you want to position yourself strategically in the market?
  • Sales and marketing: How do you want to attract customers?
  • Revenue model: How do you want to earn money? What are your revenues and expenses?
  • Resources: What resources do you need? How many employees do you need? How much money do you need? What partnerships will help you?


How can you structure these factors and develop a business model?

A tool that helps you to structure and develop your business model is the so-called Business Model Canvas:


Illustration zum Thema Business Model Canvas
This is what the foundation of your Business Model Canvas could look like, filled with your individual plans and strategies, of course. (Source: Colourbox)

You break down your business model into eleven key factors: these include values, team, problem-solving capability, and sales and communication channels. For each key factor, you collect your ideas in bullet points. This is how you develop your business model step by step

You can find more information and a template for the Business Model Canvas on the BMWi's start-up portal.


We are happy to discuss general questions about your business model or feedback on your Business Model Canvas with you during an individual start-up consultation.

Key Visual von SUPRA; Logo des Auftraggeber des SUPRA-Projektes: Bundesministerium für Wirtschaft und Energie, EXIST, Europäischer Sozialfonds, Europäische Union
The Start-up-Manufaktur is part of the project Start-up Programm Rheinbach Sankt Augustin (SUPRA), which is funded by the Federal Ministry of Economic Affairs and Energy as part of the EXIST programme.