Department of Engineering and Communication

Annalena Rauen: The competition for visibility in online business

Annalena Rauen_Ringvorlesung Medienmacher:innen_Köhler

Date

Wednesday, 14 January 2026

Time

16:30 - 18:00

Location

HS7

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The professional world in the media sector is changing rapidly as a result of the digital transformation. Hochschule Bonn-Rhein-Sieg has invited media professionals to a public lecture series to present their respective fields of work, but also to describe the challenges and changes resulting from digitalisation in their professional field.
Annalena Rauen_Ringvorlesung Medienmacher:innen_Köhler

Annalena Rauen works in the "Internet of Things" department at Deutsche Telekom, where she is responsible for the website. In her presentation, she explains how AI search engines are changing the previous logic of reach optimisation and why it is crucial to always stay up-to-date in order to remain present with your own target group.

Zu allen Vorträgen der Ringvorlesung

Technikkommunikation Teasercut (DE)

Lecture series: The media makers 2025/26

Kontakt

portraet_tanja_koehler_2021_foto_privat.jpg (DE)

Tanja Köhler

Professor, Digital journalism and audiovisual media, Vice dean of the department

tanja.koehler@h-brs.de

Location

Sankt Augustin

Room

B 287

Address

Grantham-Allee 20

53757 Sankt Augustin

Telephone

+49 2241 865 9627
Prof. Dr Tanja Köhler