Dr Sebastian Göllner: The Sportschau 2030 - Transformation of a traditional brand

Dr Sebastian Göllner is programme director of WDR-Sport & Sportschau. In his presentation, he explains how Sportschau is building a digital portfolio in order to remain relevant. Sportschau is a strong linear brand, but what if digital usage exceeds linear usage by 2030? The battle for sports rights will continue to increase and a young audience will no longer know what television is? How can a traditional television brand like Sportschau position itself sustainably in the fragmented media market? Which people are interested in sport? How and where can we cater to them as a media provider? We talk about addressing target groups, sports formats of the future, innovation projects for automobiles and lessons learnt from portfolio management. From this overview, conclusions can be drawn about future job prospects.