2 BASICS OF CSR & NGO MANAGEMENT

Objectives: Due to the various backgrounds of or students, this seminar provides a basis for the rest of the study programme. Clarifications of terminology and various concepts regarding the international sphere as well as an overview of different actors and stakeholders in CSR & NGO Management will be provided. Economic principals and challenges in international cooperation are part of the framework international actors operate in. A special focus will be laid upon the differences of commercial enterprises and NPOs and NGOs respectively.

Content:

• Clarifications of terminology

• Presentation of concepts, actors and stakeholders in CSR & NGO Management

• Differentiation of profit- and non-profit approaches

2.2 Introduction to Business and Project Management:

2.2.1 Introduction in Business Management:

Objectives:
The students will get familiar with the main fields of management acting based on different Corporate Policy approaches (e.g. Shareholder-Value and Stakeholder Management). They are able to use Strategic Planning Techniques and see how to control management strategies on an operational level including in the different organisational models. They get an overview on the basic constitutional pre-conditions.

Content:

• Corporate Policy concepts and the impact of national/global trends

• Instruments of Corporate Policy (e.g. Corporate Guidelines …)

• Concepts of Strategic Planning (e.g. Portfolios, SWOT, …)

• Concepts of Corporate Controlling (e.g. MIS, Budgeting, …)

• Corporate Organisation

• Corporate constitutional pre-conditions (business location, legal forms…).

2.2.2 Project Management:

Objectives: This course provides students with the main targets and working techniques in Project Management as an organisational concept and a management technique, including specific focus on intercultural mixed groups and inter-functional inside/outside perspectives.

Content:

• Environmental Scenario and Corporate Strategies,

• Basics in Innovation Management Theories,

• Corporate and Project Organisation

• Project Planning and Project Controlling

• Problem Solving Techniques in PM,

• Project Team and Leadership,

• Project Management Skills,

• Specifics in Intercultural Projects and NGO working areas.

2.2.3 Corporate Governance:

Objectives: It is increasingly being accepted that both parties benefit when a relationship is established between an NGO and a company. Consequently a considerable number of strategic alliances have been established. Because there is no existing specific NGO Governance Framework as a contextual knowledge, the students will experience the complexity of problems in a complex national and international context of various. NGO activity fields. Organisational issues and monitoring responsibilities have to be discussed as well.
The results therefore present a diverse perspective of the relationship between NGOs, companies, organisation and corporate social responsibility.
NGO experts will present in the different fields they are  working in.

Content:

• Complexity of International Regulatory Frameworks such as law of nations, and national specifics in law for clubs, associations and foundations,

• Definitions and explanations of corporate Governance

• Systems and structures of Corporate Governance

• History and regulation of Corporate Governance

• Theories of Corporate Governance and motivation

• Motivation and remuneration

• Corporate Social Responsibility Operating model vs. organisational model

• Legal Formations of NGO / NPO´s

• Purpose and type of entity

• Constitution and Good Governance

• Introduction of CSR as a management system in profit and non-profit organizations

• CSR for NGOs

• The role of stakeholders

• Sustainability reports: analysis and tools of reporting fields of work in CSR, implementation of CSR Case studies to illustrate the implementation of CSR within an organization