Perspectives masters programme

The students are:

  • enabled to analyse processes and problems of business practice to create practical solutions, while respecting international and extra-curricular references,

  • are put in a position to recognize the need for action in an economic environment, to define marketing-specific goals and,

  • using solid methodological knowledge, develop and implement science-based solutions which are situationally adequate.

Building on the skills acquired in the context of the relevant Bachelor's programme, the three-semester Master's degree programme imparts the requisite knowledge and the basic key competences in the areas of marketing, methods and economics. 

 

Typical work areas of our graduates:

  • Marketing

  • Market Research

  • Management Consulting

  • Sales Management

  • Key Account Management

  • Business Development