Career prospects

Kick-start your marketing career: Excellent prospects for our graduates

Graduates of the Master’s program in Marketing at Hochschule Bonn-Rhein-Sieg have excellent career prospects in a dynamic and evolving field. With a strong foundation in strategic marketing, digital communication, consumer behavior, and market research, they are well-prepared for leadership roles in various industries. With its strong industry connections, hands-on learning approach, and interdisciplinary focus, the Master’s program at Hochschule Bonn-Rhein-Sieg equips graduates with the skills and knowledge to excel in today’s competitive job market.

After graduation, the students are:

• enabled to analyse processes and problems of business practice to create practical solutions, while respecting international and extra-curricular references,
• are put in a position to recognize the need for action in an economic environment, to define marketing-specific goals and,
• using solid methodological knowledge, develop and implement science-based solutions that are situationally adequate.

Building on the skills acquired in the context of the relevant Bachelor's programme, the three-semester Master's degree programme imparts the requisite knowledge and the basic key competencies in marketing, methods, and economics.  

Career Paths of Our Graduates

Typical career paths include positions such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, and Product Manager in international corporations, innovative startups, and consulting firms. Additionally, opportunities exist in public institutions and non-profit organizations, where expertise in strategic communication and market positioning is highly valued. Graduates typically work in the following areas after their studies in Marketing (MSc): 

• Marketing
• Market Research
• Management Consulting
• Strategy
• Sales Management
• Key Account Management
• Business Development

PhD Studies - Pathway to Academia and Research

For those interested in an academic career, the program also provides a solid basis for pursuing a PhD or research position in marketing and business studies.