Sonja Atai

Research associate
Department of Management Sciences (Sankt Augustin Campus)

Contact

Hochschule Bonn-Rhein-Sieg
Email: 
sonja.atai [at] h-brs.de

Sankt Augustin

Grantham-Allee 20
53757
Sankt Augustin
Room: 
E 122

Profile

Field of work

  • Supervision of term papers in the course of the teaching unit “Preparation of written Papers”
  • Participation in practice projects
  • Conception and conduct of the complementary subject “Intercultural competence as key qualification” (trainer for intercultural competence) (along with Dina Ramien, B.Sc.)
  • Conduct of internal training on “Intercultural Competence” (along with Dina Ramien, B.Sc.)
  • Student counselling (Practical semester and study semesters abroad) (Coordinator of Practical Semesters)
  • Supporting the establishment of international contacts for the department (Member of the work group International Affairs of the department and of the university’s Core Team International)
  • Selection of the DAAD Promos scholars
  • Selection and nomination of students who are planning a semester abroad
  • Marketing of the department (preparation of print media, publication of the online newsletter, design of the web pages of the department, preparation of an image brochure for the department)

Examples for implemented projects

  • Conception of a certificate for intercultural competence in organisations
  • University marketing: Development of target-group-specific communication instruments for the economic sector
  • Communication concept for a marketing club
  • Medical tourism
  • Customer loyalty in amusement parks
  • Optimisation of production processes
  • Engagement of the entrepreneurs from Cologne for the Football World Cup 2006
  • Employee survey
  • Marketing/Fundraising concept for an aid organisation
  • Development of a welcome package for the freshmen of the Department of Management Sciences (university marketing)

Publications

  • Mitautoren: Margit Ernenputsch, Hans-Joachim Birzele, Jens Juszczak: Hochschulsponsoring: Ergebnisse einer empirischen Untersuchung, Schriftenreihe des Fachbereiches Wirtschaft, Bd. 4, Sankt Augustin, 2003
  • Mitautor: Jens Juszczak: Die deutschen Kliniken vernachlässigen das Internet, in: f&w (führen und wirtschaften im Krankenhaus), 22. Jg. (2005), Heft-Nr. 3, S. 290-294
  • Krupp, A./Atai, S.: Messung von Mitarbeiterzufriedenheit dargestellt am Beispiel eines Dienstleistungsunternehmens; Ergebnisse eines Praxisprojektes im Wintersemester 2006/2007, in: Gadatsch, A./Schreiber, D. (Hrsg): Wirtschaftliches Handeln in Lehre, Forschung und Praxis, Saarbrücken, 2007, S. 8-22