🎓Perception and impact of dynamic pricing on consumer behaviour

Doctoral project at a glance

Dynamic pricing models have long been commonplace in some industries, particularly in travel and flight bookings. Prices for identical products are adjusted dynamically and now in real time due to changing market conditions over time. Doctoral student LENA RECKI's research focuses on the effects of this pricing policy on consumer behaviour. With her findings, she aims to show the extent to which customers perceive and accept dynamic prices and the potential this model offers in industries such as food retail.

Keywords

Verbraucherinformatik Verbraucherwissenschaften Wirtschaftspsychologie Verhaltensökonomie Regulierungsökonomik Psychologie Marktforschung

Departments and Instituts

Department of Management Sciences

Period

17.10.2019 to 30.06.2026

Doctoral candidate

Supervising professor

stevens_gunnar.png (DE)

Gunnar Stevens

Project Description

Dynamic pricing models have long been commonplace in some industries, particularly in travel and flight bookings. Prices for identical products are adjusted dynamically and now in real time due to changing market conditions over time. Doctoral student Lena Recki's research focuses on the effects of this pricing policy on consumer behaviour. With her findings, she aims to show the extent to which customers perceive and accept dynamic prices and the potential that this model offers in industries such as food retail.