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Centre for Entrepreneurship, Innovation and SMEs (CENTIM)

fb01-crhb-Pohl_Alexander-bf.jpg (DE)

Prof. Dr habil. Alexander Pohl

Department of Management Sciences (Rheinbach Campus)/Professorship of Business Management/esp. Market-oriented Corporate Management and Innovation Marketing/Head of the degree programme Business Psychology (B.Sc./Head of the degree programme Marketing (M.Sc.)


Department of Management Sciences




B 109


von-Liebig-Str. 20

53359, Rheinbach


+49 2241 865 430


Field of expertise

  • Marketing, Corporate Management and Innovation Management

Subject areas

  • Marketing
  • Innovation management
  • Market psychology, Advertising psychology, Consumption psychology
  • Pricing
  • Business simulation

Research areas

  • Price theory and price management
  • Innovation and technology management
  • Open innovation, Demokratisation of innovations, Communities of innovation
  • E-business, Cloud computing, Software-as-a-service, ERP Software

Curriculum vitae

Academic career

  • Study of Business Management at the University of Trier with focus on Marketing, elective subject Statistics, Degree: Business graduate (with honors)
  • ERASMUS studies abroad “International Marketing & Languages” at the Dublin City University
  • Research associate of Prof. Dr. R. Reiber at the University of Trier (Business Managment, esp. Marketing)
  • Ph.D.: Dr. rer. pol. (summa cum laude), title of the doctoral thesis: “Leapfrogging-Behavior bei der Adoption technologischer Innovationen”
  • Essentials of Management Program at The Wharton School, University of Pennsylvania
  • Venia legendi of Business Management at the University of Trier; title oft he postdoctoral thesis: “Preiszufriedenheit bei Innovationen”
  • Bestellung zum außerplanmäßigen Professor (Adjunct Professor) an der European Busi-ness School für Technologiemanagement und Pricing
  • Adjunct honorary professor at the University of Trier
  • Professor of Business Management with focus on Marketing and Corporate Management at the Bonn-Rhein-Sieg University of Applied Sciences

Business practice

  • Partner of the consultancy Simon, Kucher & Partners, Bonn and Managing Director France, Paris (1996-2003)
  • Managing Director of GWI Medica France, today Agfa HealthCare France, Paris (2004-2006)
  • Board of the Scopevisio AG, Bonn ( (2000-2013)

Further Information

Advisory services

  • Marketing und strategy
  • E-business and Cloud computing
  • Price strategy and price optimisation in companies
  • Lectures to the topics mentioned above

Supervised theses

  • Various topics from the field of Marketing and Innovation Management