Perception and impact of dynamic prices on consumer behaviour

Doctoral project at a glance

Dynamic pricing models are no longer uncommon in some industries, especially for travel and flight bookings. In this context, prices for identical products are adjusted dynamically over time due to changing market conditions and  in real time. In her research, PhD student Lena Recki (née Cassens) is looking at the effects of this pricing policy on consumer behaviour. With her findings, she wants to show to what extent customers perceive and accept dynamic prices and furthermore what potential the model offers in industries such as food retail.   

Keywords

Verbraucherinformatik Verbraucherwissenschaften Wirtschaftspsychologie Verhaltensökonomie Regulierungsökonomik Psychologie Marktforschung

Departments and Instituts

Department of Management Sciences

Period

17.10.2019 to 16.10.2024

Doctoral candidate

Supervising professor

stevens_gunnar.png (DE)

Gunnar Stevens

Project Description

Dynamic pricing models are no longer uncommon in some industries, especially for travel and flight bookings. In this context, prices for identical products are adjusted dynamically over time due to changing market conditions and  in real time. In her research, PhD student Lena Recki (née Cassens) is looking at the effects of this pricing policy on consumer behaviour. With her findings, she wants to show to what extent customers perceive and accept dynamic prices and furthermore what potential the model offers in industries such as food retail.