Information session on the Master’s in Business Psychology • Start: Summer 2027

Strong practical focus: Our Master's degree programme in Business Psychology offers you numerous opportunities to gain practical qualifications. Through projects with companies, public institutions or NGOs, you will tackle real-world issues – for example, the development of assessment centres or innovative marketing solutions.

A wide range of psychological application areas: From market and advertising psychology, through environmental and financial psychology, to human resources and organisational development – you will learn how psychology operates in various economic contexts.

Training and coaching skills: You will gain the skills to deliver professional coaching and training sessions – for example, on career planning, future skills or financial literacy.

Strong research and methodological skills: You will conduct your own empirical studies and apply both qualitative and quantitative analytical methods directly to topics relevant to professional practice.

Wide-ranging career prospects: Whether in marketing, human resources, management consultancy or research – your degree opens up a wide range of career paths.