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Centre for Entrepreneurship, Innovation and SMEs (CENTIM)

Start-up Cup@H-BRS

The H-BRS Start-up Cup gives you the unique opportunity to convince our professional internal and external jury with an innovative idea and to win great prizes that will give your start-up project an initial boost. Six final teams have already been selected by the internal jury of the Start-up-Manufaktur and have the opportunity to pitch their start-up ideas to an external jury of experts. The three best-placed teams will receive prize money of up to 2,500 euros.

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Further procedure of the Start-up Cup

Following the application phase of the Start-up Cup, the documents submitted by more than 20 applicants were examined and evaluated by our internal Start-up Manufaktur jury on the basis of predefined evaluation criteria in order to make a preliminary selection of the five most convincing business ideas.

After the jury's decision, six final teams have now been determined, due to the double occupation of the fifth place.


Now the final of the Start-up Cup is coming up, where the six final teams will pitch their business idea in front of a top-class jury. The final of the Start-up Cup will take place on September 30 at 5:00 p.m. as part of "R(h)einstarten", the first regional Start-up Summit of the H-BRS.

About the schedule and the program points of R(h)einstarten


The pitches will be followed by a short Q&A session. The founder teams will also be judged in the finals on the basis of defined evaluation criteria:

Evaluation Criteria

  • Overall impression of presentation: adherence to time constraints, presentation skills, creativity and ability to work in a team.
  • Answering questions/discussion


After a consultation break for the jury, the result of the three best pitches and the awarding of the prizes will follow at 7:00 p.m.


Want to be there for the pitches of the finalists and also for the announcement of the winning teams? Then register for the Start-up Summit "R(h)einstarten" and join us to follow the pitches live!




1st place: 2,500 euros (sponsored by the Hochschulgesellschaft Bonn-Rhein-Sieg)

2nd place: 1,500 euros (sponsored by CENTIM)

3rd place: 1,000 euros (sponsored by CENTIM)

Special prize DIGITALHUB.DE:

Founder package from the benefits of the ALPHA Accelerator worth 30,000 euros.

Special prize Innovation: 

100 % scholarship in the form of free participation in the further education course Start-up Development (MBA) of the H-BRS for one person starting in WS 2021 or 2022, worth 15,600 euros

Information on the special prizes

The awarding of the special prizes is optional and linked to the respective entry requirements:

DIGITALHUB.DE special prize

DIGITALHUB.DE awards prizes to digitally-oriented ideas that have conceived either an innovative product or an innovative service. Participating founders and people interested in founding a company who win the special prize from DIGITALHUB.DE in the ideas competition will receive a start-up package from the benefits of the Alpha Accelerator, worth over 30,000 euros.

What the DIGITALHUB.DE offers you: 6 months Premium Coworking Membership for FREE; high chance of five- to six-figure seed funding; intros to business angels, VC's & institutional investors; € 12,000 NRW Founder Stipend per founder; 20,000+ in Cloud Credits & Perks; support from professional coaches & experienced mentors; weekly meetups & workshops; invitations to exclusive events and access to the network; professional photos, videos & premium promotion.

The founder package may not be passed on to third parties and the monetary value cannot be paid out. The special prize is linked to the access requirements of the Digital Hub in Bonn: You are a start-up with a digital business model; not yet founded or 2 years after founding; from Bonn or the surrounding area; motivated and ready to take off.

Special prize Innovation

You can win a 100% scholarship in the form of free participation in the Start-up Development (MBA) further education course at the H-BRS for one person worth €15,600. The scholarship may not be passed on to third parties and the monetary value cannot be paid out. To participate in the continuing education programme starting in WS 2021 or 2022, the admission requirements of the programme must be met. Further information on the degree programme and the prerequisites can be found on the following website: Start-up Development (MBA).

The final teams


  • Window Oasis

This fully automated farm delivers fresh organic vegetables right outside your own window

Team: Ansgar Elles, Mamadou Diallo, Felicitas Elles, Omar El Kouri, Marinja


  • Biomeiler

This manure plate reduces the volume of horse manure by up to 60%.

Team: Oliver Meissner-Wollnitz, Jens Willeke


  • EduGarden

Learning Labs in the city on the topics of Vertical Farming, Circular Food Production and Urban Greening

Team: Christine Zimmermann-Lössl, Mona Lorvik, Meike von der Kamp


  • Joe

Digestive and healthy coffee concentrate in recyclable glass bottles

Team: Prof. Dr.-Ing. Paul R. Melcher, Adina Gorun


  • ProNaCell

Target-oriented drug delivery into diseased tissue

Team: Dr. Alexander Glassmann, Dr. Sebastian Franken, Dr. Katja Lennartz, Elmar Schäfer


  • Dressive

No waiting, no returns - this fashion store combines the best of online and offline shopping

Member: Paul-Ole Anduschus


The founding teams that qualify for the finals agree to present their start-up idea at the final event of the Start-up Cup on September 30, 2021. The final is part of the event "R(h)einstarten", the first regional start-up summit of the H-BRS.


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The winning teams 

All of the final teams did an excellent job with their business ideas and impressed with their creativity and vision for innovation. Three of these teams ultimately achieved the winning position:

  • 1st place: Dressive
  • 2nd place: Joe
  • 3rd place: Window Oasis


We would like to thank all participants and congratulate the winning teams on their well-deserved victory!


Overview of the jury

Our top-class jury consists of experts from the start-up scene. We are very pleased to introduce you to the jury in detail:

Ruth Maria Winterwerp-van den Elzen


Authorized signatory Nova Vita Residenz Bonn GmbH, hotel manager Hotel Collegium Leoninum Bonn

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 Ruth Maria Winterwerp-van den Elzen is authorized signatory of the Nova Vita Residenz Bonn GmbH as well as hotel director of the Hotel Collegium Leoniunum Bonn and has already gained numerous experiences in management in the hotel industry. In an honorary capacity, Ms. Winterwerp-van der Elzen also serves as Vice President at the Bonn/Rhein-Sieg Chamber of Commerce and Industry.


"As Chairwoman of the Board of the Bonn-Rhein-Sieg University Society, it is a special honor for us to attend the jury. 
The university society sees itself as a link between science and business and is thus particularly interested in the entries in the Start-up Cup."


Tammo Ganders


Co-Founder and CEO Excubate

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"Hi, I'm Tammo, Co-Founder and CEO of Excubate, an innovation and digital consultancy based in Cologne, Germany. In the innovation environment, I have been working as an entrepreneur, lecturer and consultant for the top 500 companies in the European region since 2005. My company supports larger corporates in developing innovations "like-a-startup" and making their own organizations more agile, faster and thus more future-proof. We have founded and helped scale numerous startups and work with young entrepreneurs to bring their business ideas to life."

Prof. Dr. Alexander Pohl


Professor of Business Administration at H-BRS

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Alexander Pohl is Professor of Business Administration, especially market-oriented management and innovation marketing at the Bonn-Rhein-Sieg University of Applied Sciences and Founding Director of the Center for Entrepreneurship, Innovation and SMEs.


Achim Rehahn


Founder of Animal Tree, Alumnus of H-BRS

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Achim Rehahn studied at H-BRS himself and founded his first company while still studying.
After graduation and first professional stations in large corporations, he finally founded his first full-time start-up with 8 seasons design GmbH.
After a few tough years on the verge of subsistence with little prospect of success, the start-up finally grew successfully with the right business idea and Achim was able to exit the company in 2017 and sell it to an international financial investor.
Achim directly started new projects, including accepting a teaching position at H-BRS and began giving talks at companies and congresses. At the beginning of 2020, he founded the company Animal Tree® with his closest team and some students. With this company, they are currently changing the pet funeral industry.


"Just do it! It's always the right time to start a business!"


Sophia Tran



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Sophia Tran is a partner and authorized signatory at DIGITALHUB.DE and helps young startups and people interested in founding a company to realize their business ideas as part of her work.

At the beginning of her career, her interest and passion for computer science and technology led her to study electrical engineering at RWTH Aachen University and eventually also to a master's degree in business administration with a focus on marketing. Subsequently, she was also able to gain various experiences in a management consultancy as well as in the digital marketing of a luxury group and also worked as Head of Business Development & Innovation at a publishing house. Due to her cosmopolitanism, she participated in several projects in the USA and France and also stood in front of the camera in different TV formats like Galileo (ProSieben) or Abenteuer Leben (Kabel 1) and presented the latest innovations and trends. As founder of the online magazine SMOKEY CATS, she wants to draw attention to topics such as fashion, lifestyle, beauty, tech, business and the internet and also tries to drive digital innovations through her role as a tech influencer and business angel.


"H-BRS shines with countless creative and great student personalities. I'm really looking forward to the live pitches and excited to see what kind of ideas will be offered and implemented here in our region, shaping our future."


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General information about the event:

Do you have a business idea that you would like to turn into reality? Or did you already found your own start-up? We would like to support you in realising your ideas and are therefore organising an internal ideas competition.

The Start-up Cup is launched by the H-BRS Start-up-Manufaktur and aims to further promote the start-up culture at the university by discovering new, innovative start-up ideas and awarding prizes to successful start-up projects.

The application phase starts on 1 June 2021 and runs until 11.59 p.m. on 9 August 2021.


Conditions of Participation

Conditions of participation:

Students, employees and alumni of the H-BRS with a start-up idea or university members who have already founded a start-up are eligible to participate. However, the start-up must have been founded no more than one year ago. The date of the business registration is decisive. Participation is possible for individuals as well as for start-up teams with a maximum of four persons. (In the case of founding teams, at least one person must belong to the group of students, employees or alumni of the H-BRS. In the event of a win, the prize will only be awarded to this person).

Complete conditions of participation


We would like to thank our supporters: 

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