Contact

Herr Maikranz Hochschule Bonn-Rhein-Sieg
Email: 
frank.maikranz [at] h-brs.de

Rheinbach

von-Liebig-Str. 20
53359
Rheinbach
Room: 
H 305

Teachers for special tasks
Department of Management Sciences (Rheinbach Campus)

Profile

Field of work

  • ABWL, Ethics, Social Marketing, Introduction into methods of scientific working, Start-ups
  • Committee for Teaching and Studies
  • Quality Management Officer of the department (Rheinbach Campus)
  • Head of the work group QLES (Quality, Teaching, Evaluation, Studies)
  • Evaluation Representative (Rheinbach Campus)

Lehrgebiet

  • Introduction into General Business Administration
  • Business Simulation
  • Economic Ethics
  • Company start-up
  • Start-up Financing
  • Innovation Management
  • Creativity Techniques
  • Social Marketing
  • Business Strategies & Organisations
  • Introduction into methods of scientific working

Research area

  • University research
  • University marketing
  • University management
  • Entrepreneurship
  • Social marketing

Projects

bluepoint consulting e. V. – Student Consulting Group
Von Liebig Straße 20, D - 53359 Rheinbach
info@bluepoint-consulting.de
http://www.bluepoint-consulting.de/

Debating Club at the Bonn-Rhein-Sieg University of Applied Sciences
Contact via:debattierclub@h-brs.de

Practice projects:

Possible topics for term papers / theses:

Business Ethics

  • Social selection vs. Random selection – Is the dice more ethical?
  • Individual responsibility between the poles of empowerment and whistleblowing

Organisation, University, Entrepreneurship

  • The university on the way of becoming a business company – a situation analysis
  • The scientific level of economically oriented universities – a comparative empirical analysis
  • Teaching between the poles of efficiency and excellence part 1 – a critical survey
  • Analysis of different forms of organisation for expert organisations
  • Organisation as a success factor

Social marketing

  • Predatory competition in social marketing
  • Optimisation of social marketing in view of the recipient’s information overload

Publications

  • Maikranz, Frank C.; Das Existenzgründungs - Kompendium, Verlag Springer, 2002, Heidelberg / Berlin / London / New York / Tokio
  • Maikranz, Frank C., Mäkinen, Mirja; Betriebliches Gesundheitsmanagement und Generation 50+: Wandlung, Anpassung, neue Chancen?!; Verlag BoD, 2008
  • Maikranz, Frank C.; Wirtschaftsethik, 3. Auflage Verlag BoD, 2012