Practice-oriented approach in the study program

A key feature of the Master’s program in Marketing at Hochschule Bonn-Rhein-Sieg is its strong focus on practice-oriented learning. By closely linking theory with real-world application, the program prepares students for the diverse demands of professional life. Various formats allow students to apply their theoretical knowledge to real marketing challenges. These practical components not only promote skill development but also enhance the graduates’ ability to act confidently and competently in their future careers.

Practical Components and Applications

The Master’s program in Marketing at Hochschule Bonn-Rhein-Sieg includes several practical components designed to equip students with hands-on experience and prepare them for the professional world. These include:

Case Studies and Real-World Projects
Students work on case studies and projects in collaboration with companies, applying theoretical knowledge to real marketing challenges.
Guest Lectures and Workshops
Regular guest lectures and workshops with industry professionals give students the chance to learn from experts and expand their professional network.
Marketing Simulations and Software Training
Students are trained in the latest marketing tools and software, providing them with the technical skills needed for modern marketing practices.
Collaborative Research Projects
Students engage in research projects that involve industry partners, enhancing their understanding of market trends and consumer behavior in a practical setting.

These practical components ensure that graduates are not only academically prepared but also have the hands-on experience necessary to excel in the marketing profession.

Optional Internship or Practical Term

The Master’s in Marketing does not include a mandatory internship semester in its curriculum. However, students are encouraged to gain practical experience by completing a voluntary internship during their studies or their lecture-free semester periods. This allows them to apply theoretical knowledge in real-world business settings and expand their professional network.

In certain cases, students may be required to complete a Practical Term as part of their individual study plan. This practical phase ensures that students acquire hands-on experience relevant to their field of specialization. Suppose the first professionally qualifying university degree attained less than 210 credit points but at least 180 credit points. In that case, students must provide evidence of an activity in a company lasting a minimum of 20 weeks (practical term) as part of their individual study plan.

For further questions and more information about the Practical Term and its requirements, contact the programme coordinator.