Digital Communication and Media Innovation (MA)

The degree programme lasts three semesters. In the first semester, students acquire a grounding in digital transformation, innovation methods, digital leadership and change communication, and deepen their knowledge of journalism and communication. The second semester focuses on media theory, design aesthetics, international and digital journalism, data journalism and artificial intelligence. In the third semester, students complete the programme with their Master’s thesis and the colloquium.

The Master’s programme prepares students for careers in media organisations, agencies, companies and the digital and creative industries. Graduates go on to work in fields such as digital journalism, corporate communications, content and format development, project management, and audience and UX management. They combine journalistic, communication and data-driven skills with innovative methodologies and are well-equipped to successfully manage digital media and communication projects.

The degree programme consistently combines academic knowledge with practical teaching methods. Practical work takes place, amongst other places, in the university’s own TV and radio studios. In their Master’s projects, students work independently on research or development projects, from conception through to implementation and the presentation of results. Collaborations with industry partners from renowned media organisations complement the programme by addressing current issues in media and communication.

Hochschule Bonn-Rhein-Sieg has its own TV and radio studios, which are equipped to the highest technical standards for producing professional audio and video content. It also has a newsroom and a print editorial office.

The town of Sankt Augustin, home to the university’s campus, borders the city of Bonn to the north-east. The state university is easily accessible by public transport from Cologne, Bonn, Düsseldorf or Koblenz. The campus is modern, and the classrooms, laboratories, workshops and library are excellently equipped. Small study groups facilitate good interaction with fellow students and lecturers. The university has a strong network and cooperates with around 90 foreign universities in more than 40 countries.